In the year 1996, Mr. Pawan Kumar Modi decided to start an independent company for manufacturing and marketing of exclusive shirting fabrics. The business was started amid deteriorating marketing conditions and people had raised eye brows over his decision. Mr. Modi's decision to persist with quality fabric allowed him a smooth entry into the "already" crowded market and the average turnover over the last four years has been to the tune of Rs. 60 Million per annum.

Mr. Pawan Kumar Modi brought with him more than three decades of experience in the field of textile and about two decades of experience in the field of manufacturing exclusive shirting fabrics. He is well supported by qualified team of people, led by Mr. Samir Gadodia who has more than a decade of sales and marketing experience under his belt. Even though cheap fabric has flooded the market, Tex-Tree has continued to make good quality fabric and thus has developed a niche market for itself i.e. quality people like quality fabric. The long list of buyers includes wholesalers from all around the country, readymade garment manufacturers of repute, and garment exporters.